How do the three unique and uncontrollable variables in a global environmental scan impact international and multicultural marketing strategies?The sales effort is integral to a successful marketing effort for a marketing firm. Pretend you are the sales manager for a leading packaged goods company. You are launching a new product which will be sold to major mass merchant and grocery chains. What are some sales strategies you would use to sell in your product? What makes a business-to-business sales effort successful? How is the selling to a retailer different that selling to an end user (consumer)?You are the marketing manager for a leading coffee chain. Your company has decided to expand into China. What are some environmental factors you must consider when marketing your coffee in China? Which one of these factors would have the largest effect on the company's marketing strategy? Explain why.What are the pros and cons of independent retailing and contractual systems in the small business setting?
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